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§ 01 · The Story

Everything felt harder than it should. Then I found out why.

I spent a decade running my own body as a laboratory, mostly because the official answers kept being wrong. What I learned doing that is what I now do for other men.

Photo · Lifestyle, atmospheric, movement or outdoor, not a corporate headshot
The haze years

My twenties looked fine from the outside. Work, friends, the nights out that ran long. Underneath, something was eroding slowly enough that I could always explain it away: tiredness, a bad week, getting older. I was capable and stuck at the same time, and I'd stopped noticing the gap between how I functioned and how I felt.

The turning points

Then my body forced the issue. In my mid-twenties came lichen sclerosus, a condition that turns skin to scar tissue. The prognosis was a lifetime of corticosteroids, and I ended up with two surgeries that should never have been necessary. I said no to that and started my own experiment with the one variable I could control completely: food.

At my heaviest, I was 140 kilos. I took a warehouse job, partly for the money and partly because the body needed to move. I stripped my diet back to almost nothing. I stuck to just beef, salt, and water for three months, then added things back one at a time, measuring as I went: ketone meters, sleep logs, daily weight, and how I felt after eating clean versus after eating junk. When I reintroduced seed oils, red spots appeared on my skin within days. I removed them, and the spots cleared. I ran that experiment for a year, one ingredient at a time, in and out, watching the body react. That's how I worked out what was driving the flare-ups. The answer didn't come from a doctor; it came from my own actions. At 33 I also got a formal ADHD diagnosis, which explained three decades of friction in about five minutes. It also made me look for methods to implement and stick to routines better.

The disease hasn't flared in four years. Without the lifelong medication. The official answer was wrong. In my experience it usually is.
The click

What I didn't notice for a long time was that I'd been doing this for other people too. Friends would come to me tired, flat, out of shape, and they were told by their doctor that everything looked normal. I'd walk them through the same thinking I'd used on myself. It took years to see the obvious: this was the work, not a hobby next to the work.

The jump

So I sold what I owned, moved, and started building this properly. It's still being built. I'd rather show you something honest and unfinished than something polished and false.

Photo · Candid, real life, not posed
The short version
  • Handed an "irreversible" diagnosis. Reversed the symptoms without medication.
  • 140kg to functional, through food and structure first.
  • ADHD diagnosed at 33. This is now the basis for how I build habits.
  • Coaches men online, in English or Dutch.
Read the chain, not the number Restore before you replace Systems over discipline
§ 02 Why this works

Seven things I won't move on.

These aren't tips. They're the pillars the whole approach stands on. The convictions I reached the hard way, on my own body first, and won't trade away to make a sale easier.

01

Read the chain, not the number.

A single testosterone reading tells you almost nothing on its own. What matters is where in the chain the breakdown sits: signal, production, binding, conversion, or delivery. Treat the number and you'll chase your tail for years. Find the broken link and the number starts to mean something.

02

Restore before you replace.

TRT is a real tool and there are men who genuinely need it. It's also the last one I reach for, not the first. If your own system can be brought back to working, that's almost always the better outcome: fewer dependencies, no lifetime prescription, and room left to adjust later. You don't replace a system you haven't tried to repair.

03

Fix the foundation before you fine-tune.

You can't fine-tune an engine that's leaking oil. Sleep, food, insulin, and stress load form the unglamorous base. This base decides whether anything clever you do on top holds. Most men are optimising the top 5% while the bottom 95% quietly undoes it.

04

Recovery is measured in years, not weeks.

Damage that built over a decade doesn't reverse in 12 weeks. The 12-week programme isn't the transformation. It's where you get the playbook you'll run for the rest of your life. Anyone promising you a fast fix is selling you the thing that got you here.

05

Stress and testosterone fail together.

Your stress response and your testosterone system share one budget. When the body decides survival is the priority, it switches off the things it considers optional, and reproduction is top of that list. You can't out-train, out-supplement, or out-discipline a nervous system that thinks it's under threat.

06

Supplements fill gaps. They are not the plan.

A supplement that corrects a real deficiency is close to medicine. The same supplement taken on a guess is just an expensive habit. I use them deliberately, to fill what diet and lifestyle genuinely can't cover, and I know what that is because I've done the bloodwork. My own list is short and boring. My gym has no air conditioning. I bulk buy.

07

Build systems, not discipline.

Discipline is a finite resource and it runs out at the worst moments. Systems don't. Fixed routines, fewer decisions, the right thing made the easy thing. That's how change survives a bad week. I learned this managing my own ADHD, and it's now built into every plan I write.

Photo · Jan at work, reviewing something, coaching context
Why me
I was handed an irreversible diagnosis, took my own body apart to understand it, and put it back together. I'm not coaching you from a textbook. I'm coaching you from the other side of it.
THE WORK · WHERE IT STARTS

You’ve read the why. Now find your where.

The story is the context. The assessment is where it gets specific to you: which of the five links is actually failing.

Take the assessment
ApproachRestore before replace
Format1-on-1 · online
Works withMen, late 20s–50s
Reviewed byJan, personally
Not forMen currently on TRT
Already certain? Apply for the programme